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Changing your SEO agency is like changing surgeons in the middle of an operation. A hasty decision can ruin your site's visibility, but a well-planned one can elevate it to the top of Google.

In this guide, you will learn:

* When to change your SEO company,

* How to recognize that your current agency is failing,

* What mistakes to avoid when changing partners,

* What questions you MUST ALWAYS ask before signing a contract.

This is not just another “dry SEO text” — it’s a concrete, brutally honest mine of knowledge.

1. When is it worth changing your SEO agency?

If you notice any of these signals, it’s a red alarm:

🚨 No reports or terse emails like: “everything is going according to plan.”

🚨 Rankings and organic traffic are falling... and the agency blames Google’s algorithm or “the competition.”

🚨 The agency uses mysterious jargon and doesn’t share their strategy. Their actions are “magical.”

🚨 In Google Search Console, you have 404 errors, slow indexing, and “dead” subpages — and no one is fixing them.

2. Common mistakes companies make when changing SEO agencies

❌ Choosing a new company solely based on price.

❌ Lack of access to accounts: Google Analytics, Search Console, CMS.

❌ No audit before starting a new collaboration.

❌ Signing the contract “in a hurry” without understanding the payment terms and duration.

Change your SEO company wisely, not hastily. Read on, and you will know how.

3. Key questions you MUST ask the new SEO agency

Before you decide on a new SEO company, sit down with them (offline or online) and ask these questions:

1. What experience do you have in my industry?

Check if they have worked with similar companies. Local restaurants and e-commerce stores are completely different worlds. Ask for specific case studies.

2. What does your SEO process look like?

* What happens in the first week?

* When will the audit be?

* What does the analysis of keywords, competition, and content look like?

An agency without a process is an agency that improvises.

3. What success metrics (KPIs) do you measure?

* Rankings in Google are not everything.

* Organic traffic, CTR, conversions, leads from SEO — that’s what counts the most.

📈 Ask for a sample report.

4. Are your actions in line with Google’s guidelines?

Avoid agencies that:

❌ Guarantee a spot in the TOP 1

❌ Have their own link farms

❌ Buy links on forums

This is a simple path to a filter or ban.

5. What does your link building strategy look like?

Ask this question and observe the reaction. Link building is one of the most difficult but also most effective elements of SEO.

👉 Good answers: guest publications, editorial links, content pillars, evergreen content, relinking.

4. What should a good SEO contract include?

📝 The contract with the new agency should be clear, precise, and flexible.

It should include:

* Scope of activities (audit, content, link building, technical SEO),

* Duration and possibility of early termination,

* Reporting (frequency and format),

* Ownership clause for accounts and data (Google Analytics, Search Console, etc.),

* Migration conditions in case of ending the collaboration.

Don’t sign a “cat in a bag” contract.

5. How long does it take to implement a new SEO strategy?

⏳ Changing SEO agencies is not a sprint; it's a marathon.

Phases of the process:

1. Week 1–2: Technical audit and content analysis.

2. Week 2–4: Establishing a new strategy, keywords, and competition.

3. Month 2–3: First on-site changes, improving structure.

4. Month 3–6: Content, links, improving UX, and results.

📌 Don’t expect miracles in 30 days. But expect systematic work and communication.

6. Bonus: tools that a good agency should use

A top SEO agency uses tools such as:

🔧 Google Search Console and Analytics

🔧 Ahrefs, Semrush, Surfer SEO

🔧 Screaming Frog (technical audit)

🔧 Data Studio (reports)

🔧 Senuto or Contadu (content & keywords)

If you hear “we have our own tools,” ask: “which ones exactly?”

7. FAQ — questions clients ask when changing SEO agencies

🟡 Will changing my SEO company harm my site?

No, if the migration process is planned. Keep access to tools, files, and historical analyses.

🟡 How much does a good SEO agency cost?

Rates in Poland range from 2,000 to 8,000 PLN net per month. But the most important thing is the cost vs effect (ROI).

🟡 Do I need to change my website?

Not necessarily. But the new agency may suggest technical changes — e.g., header structure, UX, Core Web Vitals.

A poorly chosen SEO agency is like a handbrake on online marketing. But a well-executed change can be the best investment in visibility and growth.

✅ Ask for specific strategies, not general promises

✅ Request an audit and reports

✅ Negotiate clear contract terms

✅ Measure results, not just actions

Don’t know where to start? Follow the steps above, and you’ll avoid unpleasant situations.

Changing SEO agencies? Before you make an expensive mistake, read this to the end!